What is MarTech
Mostly, The words martech and marketing technology get thrown around a lot but how often they’re used correctly is another story all together.? In its simplest definition, martech is the intersection of marketing and technology. Any technology a company uses to deliver its marketing, is marketing technology. However, martech is much more than just platforms. It’s understanding what happens at that critical intersection, the impact this has on your marketing plan, people, process and ultimately the customer.
- Advertising & Promotion
- Content & Experience
- Social & Relationships
- Commerce & Sales
- Data Management
The MarTech landscape is changing at a faster pace than ever before as digital adoption and tech innovation continue to influence and dynamically shifting customer behavior. Brands today need to understand their customers at an individual level and craft digital experiences that deliver value to across the entire customer journey in order to succeed.
To match ballooning customer demands and keep businesses on a hyper-growth trajectory, it is crucial that business leaders and savvy marketers foresee and predict trends that are ought to shift the market and the tech that will help them adapt to that. At the HYPE 2022, we bring together a distinguished set of Marketing Leaders to address the emerging trends and the growing demand for a connected and coherent martech ecosystem to enable next-gen digital CX that is engaging and delightful.
Key Areas of Focus
- Advancement of marketing technologies for differentiated CX
- MarTech tools being used by top performance marketers
- Importance of Customer Data Platforms
- Audience engagement and sales with effective technologies
- Innovations in workflow management
Who Should Attend
- Marketing Directors
- Heads of Marketing
- Heads of Advertising Agency
- Marketing Professionals
- Creative Marketing Directors
- Digital Marketing Directors
- Marketing Managers
- Marketing Specialists
- Marketing Consultants
- Marketing Executives & Assistants
- Customer Experience Professionals
Customer expectations are rising. Martech is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed. But it doesn’t stop there. New technologies are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it. The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.